By 45 Alan Barker
Presents principles and suggestion on brainstorming on my own or in a gaggle to come back up with principles that truly paintings.
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Additional resources for 30 Minutes to Brainstorm Great Ideas (30 Minutes)
How soon can you involve them? Have you already involved them by consulting them? What will motivate them to do what you want them to do? Force field analysis Any social group – a team, a family, an organization – can be thought of as a system in a state of dynamic equilibrium. A number of forces are operating on and through the people in the system: they are constantly shifting in direction and strength, and the balance between them keeps the system relatively stable. Without the equilibrium between them, the forces in the system would tear it apart.
They may also slow down the proceedings by discussing ideas in detail. There are hundreds of ways in which we can generate ‘How about’s’. I’ve gathered together some of the most powerful and enjoyable: those that have worked best in the sessions I’ve seen or facilitated. I’ve ‘graded’ the techniques very roughly in order of difficulty: some seem to generate large numbers of ideas more quickly than others, depending on the experience and taste of the team. Don’t feel that you need to use all of them!
If you make it clear that all ideas will be gathered anonymously, people are less likely to censor their own ideas or to limit their thinking. Group brainstorming can then use this material to generate more ideas – by doing what groups do best: triggering or ‘sparking’ ideas off other ideas, combining, developing, improving or varying them. Venue and equipment The environment and equipment for the session will strongly influence its outcome. The office will tend to reinforce the office mindset.